influencer marketing for bold Black-owned beauty & haircare brands
Making Diversity the heart of your brand's story
We’re storytellers, advocates, and change-makers. We disrupt influencer marketing with data-driven, culturally-rooted campaigns. And our mission is to change narratives, uplift those overlooked, and create a space where everyone belongs.
in our AGENCY, representation isn’t just a goal—it’s the standard.
Meet Halima Hussein
BEHIND MARKETING IN COLOR
‘‘At 19, I made history by launching Kenya’s first all-organic beauty brand—not just to sell products, but to stand for something bigger. My country deserved a brand that didn’t beg for inclusivity but celebrated it. When influencer marketing was unheard of, I saw its potential. I used bold, authentic strategies to amplify my brand’s voice, turning it into a household name in just 18 months.
Since then, I’ve worked with global giants like Ogilvy, WPP, L’Oréal Paris, and Prada Beauty. But one truth always stands out: Black talent and Black-owned beauty brands remain sidelined, and it’s time for that to change.
That’s why I founded Marketing in Color—the first influencer agency empowering Black-owned beauty and haircare brands. With data-driven strategies rooted in culture, we break barriers and amplify voices, celebrating Black beauty and its brilliance.’’
22 Brands
9 agency partnerships
50+ campaigns
3000+ influencers
From Kenya, to London, and Dubai
WE know no boundaries
USA
africa
UK & Europe
UAE
We celebrate Black-owned brands & companies looking to embrace diversity.
introducing
The color community
A two-part movement to support women of color rising together:
The Color is Melanin
A sisterhood for women in beauty, PR, and marketing to connect, mentor, and celebrate one another.
Coloring Outside the Lines
A speaker series featuring trailblazers redefining the marketing industry. Dedicated to breaking barriers and reshaping narratives.