Influencer Marketing for the Real World
Where Brands meet Creativity & Culture
Driven by data & Heritage
We handle every detail—from influencer selection to campaign analysis. Our team dives into each project with a hands-on approach to ensure every campaign hits the mark and then some. We prioritize respect, quality, and genuine connection on both sides of the brand-influencer relationship. Our promise? To deliver your brand story with precision and credibility.
what drives us
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We specialize in marketing for Black-owned brands, rooted in a deep understanding of their consumers' needs, values, and pain points. By prioritizing authentic representation and culturally resonant messaging, we help brands express their mission and connect meaningfully with their audiences, ensuring their voices are heard and celebrated.
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We strategically navigate all influencer tiers—from nano and micro to macro and top creators—to align with brand objectives and budgets. By combining gifted collaborations, paid partnerships, and paid media amplification, we drive results for brands of all sizes, creating scalable impact and maximizing ROI.
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Our access to first-party and third-party data enables us to make informed decisions, from selecting talent to optimizing campaigns. By tracking performance and delivering actionable insights, we ensure every campaign is impactful, measurable, and continuously improved to meet brand goals.
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How we do it
Always on Retainer
Tailored Strategies
Custom influencer campaigns aligned with your brand’s goals.
Advanced Platform Access
End-to-end Campaign execution through a data-driven platform.
Quarterly Reviews
Strategic sessions to refine and optimize campaigns.
Full Campaign Management
From paid partnerships to gifting, we handle it all.
Detailed Creator Analysis
Talent selection backed by in-depth performance insights.
Comprehensive Reporting
Actionable data to guide future success.
Flexible Retainers
Choose 3, 6, or 12 months to match your objectives.
Stand Alone One-off services
Influencer Casting
Expertly matched talent with data-driven insights.
Campaign Reporting
In-depth analysis for optimized outcomes.
Strategy Consultations
Tailored guidance to drive growth.
Partnerships
Amplify Your Brand's Mission
We connect your brand with the perfect partners to create impactful collaborations, bringing your mission to life through engaging digital and in-person experiences.
WORDS FROM Lola Mustapha
Founder & Managing Director of Campaign Blu
‘‘I’ve had the pleasure of collaborating closely with Halima on various client campaigns, and her expertise in influencer marketing is exceptional. Halima has a remarkable eye for detail and a deep understanding of key industry trends, which she consistently applies to deliver outstanding results. Her insights and knowledge are invaluable, and this shines through in the quality and impact of her work. I frequently recommend Halima to clients because of her dedication, proven results, and her ability to exceed expectations time and time again.’’