We champion inclusion, BUILD COMMUNITIES & drive impact.
Our Values
Our goals
Represent
In our world, diverse voices are at the forefront of every brand story, creating campaigns that reflect the richness of global perspectives.
DEliver
We aim to be the leading agency championing black content creators, fostering a global influencer network that mirrors the world’s diversity.
From strategy to execution, we amplify underrepresented voices and deliver measurable results.
LEAD
HOW WE'RE CHANGING THE MARKETING GAMEin the words of HALIMA
1. My Journey, Our MovemenT
I sparked a movement when I launched Kenya’s first all-organic beauty brand, celebrating black beauty instead of begging for inclusivity. Using influencer marketing—then unheard of in Kenya—I turned HH Glam into a household name in 18 months. That journey taught me the power of representation and bold storytelling which drives Marketing in Color today.
We’re changing the narrative of who gets to shine in the beauty and marketing industries. Our campaigns are powered by data but rooted in culture, ensuring every strategy is inclusive, intentional, and impactful. We celebrate diversity and elevate Black-owned brands and Black voices.
2. MARKET-CHANGING CAMPAIGNS
We’re building a roster of diverse influencers and sourcing Black content creators who deserve to be seen, heard, and respected. We’re creating fair, transparent, and mutually empowering partnerships, setting a new standard for equity and inclusion in influencer marketing.
3. MANAGING Black TALENT
WORDS by Kat McGettigan
Founder of Fine Lines & The Lonely Female Founders Club
‘‘Marketing in Color is a much-needed addition to the world of influencer marketing. Halima, from a teenager, has been a digital trailblazer. She understood and maximised the power of influence before it was a big thing. Now, with the launch of her new business, she is applying her expertise in a wide-reaching and inclusive way. I am proud to partner with Halima on the next phase of her journey as a board member for Marketing in Color.’’