STRATEGY MEETS AUTHENTIC STORYTELLING

driving engagement, building trust, and driving brand loyalty through influencer marketing.

L’Oreal

CAMPAIGN SPOTLIGHT

INFALLIBLE SETTING SPRAY TIKTOK SHOP LAUNCH

  • 24 Posts & 10 Influencers

  • Tasked with launching a client’s first-ever setting spray on TikTok Shop, I was briefed to create a high-impact conversion campaign aimed at achieving several key objectives:

    • Product Launch and Awareness: Successfully introducing the setting spray to the market, ensuring widespread recognition and interest.

    • Encouraging Purchases: Driving consumer action to purchase the product through compelling and persuasive content.

    • Generating Buzz and Engagement: Creating a viral buzz around the launch, resulting in high engagement rates and significant consumer interaction.

  • Through strategic planning and execution, I crafted a campaign that effectively utilized top-tier influencers, managed the client's budget efficiently, and delivered content that resonated with the target audience. The campaign successfully met its goals, driving substantial awareness, consumer purchases, and engagement, ultimately positioning the product as a must-have item on TikTok Shop.

CAMPAIGN SPOTLIGHT

Simple 

SENSITIVE SKIN

  • 32 Posts & 14 Influencers

  • Our mission was to help Simple Skincare launch their groundbreaking 10% Ceramide Booster Serum. The objectives were:

    • Launch the Product: Successfully introduced Simple Skincare's 10% Ceramide Booster Serum to the market, making a strong initial impact.

    • Drive Awareness and Purchase: Boost awareness of the serum and convert that attention into purchases, positioning it as the go-to product for supporting the skin barrier.

    • Highlight the Product Launch Event: Shine a spotlight on the exclusive launch event, encouraging audiences to engage with the brand by offering unique experiences like free Simple facials, skin analysis, and exciting freebies.

    • Emphasize Scientific Benefits: Clearly communicate the scientifically backed benefits of the serum, ensuring the audience understands why it stands out against competitors.

  • By meticulously selecting skincare enthusiasts, dermatologists, and aestheticians who aligned with Simple Skincare's brand values, we activated the ideal creators for this campaign. These influencers were equipped with curated briefs that clearly outlined the campaign’s core objectives. This strategic approach empowered them to effectively spotlight the product's critical benefits, generate substantial buzz around the launch event, and drive significant awareness and consideration among their audiences. Resulting in a powerful and cohesive campaign that elevated the product and maximized its reach and impact.

CAMPAIGN SPOTLIGHT

BOND REPAIR UK LAUNCH

L’Oreal

  • 20 Posts & 13 Influencers

  • Tasked with launching the new Bond Repair range on Instagram and TikTok, our objectives were twofold:

    • Awareness: Promote the Bond Repair Pre-Shampoo as the cornerstone of the hair care routine, emphasizing its importance and effectiveness.

    • Education: Inform the market about the necessity of using the Bond Repair Pre-Shampoo before proceeding with the rest of the hair care regimen.

  • We strategically partnered with 13 influential creators to highlight the importance of the Bond Repair Pre-Shampoo through their Reels and TikToks. Each creator showcased their personal experiences and results, effectively delivering the key selling points of the entire range while spotlighting the hero product. Their content reinforced the message that the pre-shampoo is indispensable: "You have to try it to believe it." This approach successfully drove awareness and consideration for the full Bond Repair range, positioning it as a must-have in hair care routines.

other campaigns

Executed by Halima in a partnership with international marketing agencies.

  • End-to-End Execution 

    The Omaze Yorkshire campaign aimed to promote the £2.5 million Yorkshire home raffle, highlighting both the stunning property and its charitable purpose. Creators specializing in home and lifestyle content were carefully selected for their ability to showcase the house and its surroundings in a captivating way while effectively conveying Omaze's mission. By presenting the luxurious home, the charm of the town, and the opportunity to support charity, the campaign inspired audiences to enter the draw for a chance to win the property.

  • Talent Selection & Contracting

    The Amazon Same-Day Delivery campaign aimed to showcase the speed and convenience of the service by collaborating with creators across five key EU markets. Each creator, representing a unique niche, demonstrated how Amazon’s fast delivery seamlessly supports urgent or spontaneous needs—such as chefs ordering last-minute ingredients or comedians creating skits around immediate requirements. The content was edited to be dynamic and engaging, aligning with Amazon’s brand while emphasizing reliability and customer convenience.

  • End-to-End Execution & Talent Selection

    The Old Mout Cider Snapchat campaign introduced new cider flavors through a vibrant, interactive approach. Fashion and lifestyle creators known for their quirky and colorful style were selected to align with the brand's playful identity. These creators traveled across the UK to Old Mout billboards, scanned campaign QR codes, and used Snapchat lenses to generate engaging content announcing the new flavors. The campaign leveraged their unique styles to captivate audiences and create buzz around the launch.

  • End-to-End Execution

    The Shea Moisture "Curls and Coils" campaign focused on showcasing the brand’s purpose and product effectiveness through authentic creator partnerships. Collaborating with select creators who resonated with Shea Moisture’s values, the campaign highlighted the use of the leave-in conditioner and gel to embrace, enhance, and nourish natural curls. The content authentically depicted how the products seamlessly fit into the creators' everyday routines, celebrating the beauty and versatility of curls and coils.

  • Talent Selection, Vetting & Negotiations 

    Working on Bally's Casino and Virgin Games' entry into the UK market was both an exciting and rewarding challenge. Shortlisting talent for gambling brands required meticulous attention to ensure creators were not only a perfect brand fit but also legally compliant in terms of age, appearance, and audience demographics. As my first experience collaborating with online gaming brands, it was a refreshing opportunity to explore a new industry while navigating its unique requirements and responsibilities.

  • End-to-End Execution & Talent Selection

    Executed Nike's branded "Mission" campaign in collaboration with TikTok, aimed at showcasing the empowering message that "Winning is hard, but worth the effort." This campaign celebrated creators across the EU who embraced the ethos of perseverance and dedication in their pursuits—whether running, martial arts, or other passions—all while sporting their Nike gear.

    To bring this vision to life, I supported the selection and onboarding of diverse TikTok creators, ensuring they authentically embodied the campaign's mission. These creators leveraged a bespoke Nike filter and sound, driving engaging and relatable content that resonated with their audiences and aligned with Nike's brand identity. The campaign not only highlighted the creators' personal wins but also reinforced Nike's commitment to empowering individuals to put in the work to achieve greatness.

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